Whittard of Chelsea opens first stores in Taiwan
Purveyor of fine teas, coffees and cocoas Whittard of Chelsea has recently opened its first stores in Taiwan – in Breeze Nanshan department store and Taichung’s newly opened Mitsui Mall – as part of its international expansion strategy.
Many Taiwanese tourists and students have already discovered Whittard in the UK, which encouraged the brand to prioritise the market in its expansion plans.
The brand is now in discussions to open three more in Taiwan before the end of 2019.
Mark Dunhill, Whittard of Chelsea’s CEO, said: “I am very pleased to announce the opening of Whittard’s first stores in Taiwan in partnership with Ruentex Group. After seeing evidence of the appeal of our brand to the Taiwanese consumer in our home market, we became very excited by the opportunity to introduce the brand to Taiwan and started looking for the right partner. We are delighted to have secured a partnership with Ruentex Group; they have an excellent record in bringing international brands to Taiwan and we share the same passion and ambition for Whittard. Together with my colleagues in England, I look forward to working closely with them to build a successful business in the years to come.”
Following a comprehensive revitalisation of the brand, Whittard of Chelsea has been enjoying significant and sustained growth in its home market. Meanwhile the success of its launch on China’s Tmall platform and recent successful entry into Taiwan, Japan and South East Asia demonstrate the brand’s growing appeal to consumers in Asia.