Marco Beverage Systems at Tea & Coffee World Cup 2018
We are pleased to announce that Marco Beverage Systems will be a valued sponsor of the event this year, loaning their water boiling machines to our workshop areas for UK Tea Academy and London School of Coffee to utilise. As well as this, they will be giving a presentation during the Tea & Coffee World Conference section of the show on ‘Opportunities to Innovate: How Product Designers Can Create Better Tea and Coffee Experiences’.
What drives innovation in product design? Paul Stack, Operations Director at Marco Beverage Systems, believes it is the experience, whether that be for the coffee barista, tea brewer or consumer.
Whilst the circumstances of serving and drinking tea or coffee can vary widely, there is an overall drive from consumers towards quality, taste and energy-efficiency. Today, it’s not just about the tea or coffee, it’s about sustainability, provenance, quality, production, service and atmosphere: it’s about the entire experience.
This emphasis on experience has a direct impact on product design. Brewers demand precision, quality and reliability whilst customers demand taste, efficiency and engagement. In order to fulfill these demands product designers need to consider the entire experience from brewing to drinking. They need to recognise the opportunity for continuous innovation and ensure the tea and coffee systems they design are precise, energy-efficient and cutting-edge.
Paul Stack has been at the forefront of the specialty coffee industry for over 15 years. As President of the Specialty Coffee Association and Operations Director of Marco Beverage Systems, Paul’s core focus is on education and innovation. He has led a number of training and education initiatives and overseen the development of several of Marco’s award-winning, energy-efficient brewing systems.
We are very much looking forward to welcoming Paul to the show in September. You can see his presentation 05 September at the Tea & Coffee World Conference area, 10:30 – 11:00.
For the full events schedule please see here.