Tea & Coffee World Cup Asia
November 20-22, 2008
HITEX Exhibition Center, Hall 1
Hyderabad, India
EQUIPMENT, MACHINES, SUPPLIES, & SERVICES



Tea & Coffee World Cup Asia
November 20-22, 2008 - HITEX Exhibition Center, Hyderabad, India
News Flash!

August 26, 2008:
 
COFFEE WORKSHOPS...

Tea & Coffee World Cup/ASIA 2008 is proud to announce that, in cooperation with the Coffee Board of India, visitors to the exhibition and symposium to be held at Hitex Exhibition Centre in Hyderabad, India from November 20-22, can enjoy a series of workshops designed to benefit awareness and appreciation of India’s wide range of coffees and to promote understanding of coffee culture and the economic opportunities inherent in the industry.

The 90-minute workshops will be held daily at the Coffee Board of India’s booth, starting at 10:00 hrs with a presentation entitled Demystifying Indian Coffees and their diversity followed by Science and the Art of Coffee Roasting at 12:00 hrs.

The afternoon session kicks off at 14:15 hrs with Essence of Coffee Brewing followed by Coffee Retailing - Emerging Opportunity at 16:00 hrs. A minimal fee of Rs.1,000 (US $25) for each participant per workshop is being assessed to help defray expenses, payable by advanced registration or on-site at the registration counter. Space is limited.


June 20, 2008:
 
EXHIBITORS' MANUAL

If you're exhibiting at Tea & Coffee World Cup Asia, you'll want to download the all new Exhibitors' Manual, with all the details you'll need to make the show a success for your business.

June 18, 2008:
 
Barista Academy scheduled for TCWC/Asia

There will be two days “Barista Academy” training program running alongside the Tea & Coffee World Cup Exhibition/ASIA, to be held in November 2008 in Hyderabad, India.

The first day program will feature "Brewing the correct shot of espresso" and will focus on espresso related training that includes using a correct espresso blend, importance of correct grind size adjustment, distribution of coffee in the porta filter, correct tamping, polishing and loading the portafilter and evaluation of the espresso by eyes and tongue.

The second day will feature "Cappuccino-an artist's impression" and will focus on correct ways of milk steaming, learn the correct temperature, identifying a good foam of milk and pouring the milk for good presentation.

The Academy is conducted by Vikram Khurana, CEO of Kaapi Machines India Pvt Ltd of Bengaluru. Khurana placed in the top 5 ranking in the World Barista Championships in 2002 and 2003. Price for each session is a very reasonable US$25 (Rupees 1000)


May 22, 2008:
 
BonCafe Middle East joins TCWC/Asia

Tea & Coffee World Cup/ASIA welcomes BonCafe Middle East to the growing number of international exhibitors taking part in the upcoming exhibition to be held Nov. 20-22, 2008 in Hyderabad, India.

BonCafe Middle East is a leading manufacturer and supplier of fresh roast and ground gourmet coffee as well as a producer of a variety of beverage mixes. Along with its sister company BonCafe Thailand and associate companies in Singapore, Malaysia, Hong Kong and Cambodia, BonCafe has become one of the leading suppliers and roasters of fine coffee in the region.

BonCafe Middle East’s strength is the ability to offer a complete package of the finest coffee equipment, technical and after-sales service, training and quality coffee products from seven-star hotels to homes.


May 20, 2008:
 
COFFEE BOARD OF INDIA confirms participation at TCWC/Asia

G.V. Krishna Rau, IAS, Chairman of The Coffee Board of India, confirmed the group’s participation in one of the largest booths at the upcoming Tea & Coffee World Cup Exhibition to be held at HITEX Exhibition Center in Hyderabad, India, Nov 20-22, 2008. The Coffee Board and its highly trained staff and associates will conduct training programs on various equipment, machinery and techniques used in the operation of coffee shops – more information on the exact program will be available later.

The Coffee Board of India is an autonomous body, functioning under the Ministry of Commerce and Industry, Government of India. The Board serves as a friend, philosopher and guide of the coffee industry in India. Set up under an Act of the Parliament of India in the year 1942, the Board focuses on research, development, extension, quality upgradation, market information, and the domestic and external promotion of Indian coffee.


May 18, 2008:
 
TATA Coffee joins TCWC/Asia

Tata Coffee, India’s largest integrated coffee company has confirmed their exhibition participation in the Tea & Coffee World Cup Exhibition to be held Nov 20-22, 2008 at HITEX Exhibition Centre in Hyderabad, India. The company, headquartered in Bengaluru, produces 8-10,000 MT of green coffee, and is the largest producer of arabica and robusta parchment of Indian origin. The company is the third largest exporter of instant coffee producing 6-6,500 MT annually, and has commissioned a state-of-the-art freeze dried plant at Theni.

Tata is ISO 9000 (2000) certified for its instant coffee and curing factory and has the International certification of Institute of Market Ecology [IMO] for organic coffee and have received the Utz Kapeh certification. Tata is the first plantation company to receive SA – 8000 certification. The company consistently wins a majority of quality awards at Flavor of India – Fine cup awards. They also received the Gold medal for world’s best robusta coffee at “Grands de Crus” at Paris.

Tata is also the third largest vending player in India.


April 28, 2008:
 
Premiers Tea Ltd. Confirms Participation at TCWC/ASIA

Premiers Tea Ltd, the leading international supplier of high quality teas from India, again confirms its participaton at the Tea & Coffee World Cup Exhibition. Premiers has participated in every TCWC since 2002 outside the United States.

Starting in 1988 with the uncertain steps of a toddler, Premiers today straddles the niche tea market like a colossus because of its uncompromising attitude towards quality. Tea drinkers at all corners of the globe unequivocally vouch for Premiers Tea, a brand that delivers non-adulterated tea packaged with their trademarked “Passion of Purity”.

Today "Premiers" has become a well-known brand in a very short time in various countries like Canada, U.K., Germany, France, Japan, Skouras, Taiwan, China, and Thailand, Philippines, Singapore and many more countries.

Backed by a “state-of-the-art” unit for cleaning-blending and packaging at Kolkata, India (the first of its kind in S.E. Asia), Premiers has set its sights higher in terms of providing finest quality, hygienic bulk packaged tea in aluminum foil vacuum-packed sacks for domestic and international packers as well as different types of consumer packs, gift packs, family packs, based on international packaging standards for those discerning tea lovers not only abroad but in India as well who wants to make package tea drinking an exhilarating experience.


April 15, 2008:
 
Earlybird Hotel Booking Insider's Tip

There's only one hotel within walking distance of the HITEX Exhibition Center - the venue for the upcoming Tea & Coffee World Cup/ASIA Exhibition (TCWC/Asia) - and that's the relatively new 4-star Novotel Hyderabad.

Although Hyderabad has more rooms per capita than most other major India cities, rooms at good rates are sometimes hard to find, especially at the last minute. Visitor and delegates to TCWC/Asia are well advised to book accommodations now to lock in a room at a decent price. Concurrent with the TCWC/Asia is a 3,000-doctor conference being held at the convention center adjacent to the Novotel and this will certainly affect availability and pricing in the coming months as delegates start to firm up their plans. Novotel Hyderabad still has availability at reasonable rates through www.accorhotels-asia.com.

We strongly advise you to be an early bird and book the Novotel now if you want the convenience of proximity.


April 4, 2008:
 
THE GOLDEN LEAF INDIA AWARDS (TGLIA)

The Golden Leaf India Awards (TGLIA) - a joint initiative of Tea Board of India and United Planters' Association of Southern India (UPASI) - attempts to unfold the hidden vistas of quality characteristics of South Indian teas. The TGLIA tasting session will showcase teas from the different agro-climatic origins of Southern India, each originating from divergent climatic, soil type and elevation and with a distinctive quality attribute and each bearing the tradition of a unique ecosystem. These teas, the aromatic Nilgiris, the fragrant High Ranges, the floral Anamallais, the brisk Wayanads, the full bodied Travancores, the balanced Karnataka, will represent an interesting facet of the Southern tea bouquet, catering to the needs of every tea connoisseur. More information on the specifics of the event and how to participate will be announced shortly.

March 21, 2008:
 
British Airways Non Stop To Hyderabad

British Airways is to launch direct flights from London to Hyderabad starting October 2008. Robert Boyle from British Airways said "Hyderabad has a fast growing economy based on IT, business process outsourcing and biotech industries and we believe that there will be a strong business demand for our flights, which will be the only direct services between the city and the UK".

Tea & Coffee Asia


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