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Euromonitor Intl to give invaluable presentation on organic coffee and tea trends at Tea & Coffee World Cup

Tea & Coffee World Cup are very pleased to announce that Hope Lee, Senior Beverages Analyst at Euromonitor International, will be giving an invaulable presentation on Organic Coffee and Tea: Current Trends and Prospects for Growth.

Newly released Euromonitor International data show that global sales of organic beverage amounted to USD $5 billion in 2017 and are forecast to see further gains of USD $1.4 billion by 2022. Western Europe represents the world’s leading market for organic tea at USD $470mn and for organic coffee at USD $654mn, driven by health and wellness trends especially among millennials. It’s also a region that drives innovation in the competitive landscape, with the most prominent companies in the coffee and tea markets capitalising on this trend, most notable of these being Unilever’s purchase of Pukka and Lavazza’s Kicking Horse. Hope Lee will explain the success of organic coffee and tea and discuss prospects for growth and innovation.

Hope Lee is a senior beverages analyst at Euromonitor International. She has been researching and analysing the soft and hot drinks industries for over 10 years.

In her current position, Hope oversees and directly contributes to the content and quality of Euromonitor International’s Beverages research, which provides strategic analysis of the global market and in-depth coverage of the industry.
She monitors key industry trends and forecasts and is responsible for the writing of comment pieces, reports and analysis, which provide detailed insight into key drivers, trends and the state of the industry.

Professional interests include analysis of corporate strategies and health and wellness trends.

Tea & Coffee World Cup looks forward to welcoming Hope to the show. Don’t miss the presentation  in the Conference Area on 4 September at the NEC, Birmingham, UK.

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